Vente-privee.com now holds a majority stake in its Belgian competitor, Vente-exclusive.com. The Belgian shareholders, however, retain the remaining 49.9%. They will oversee the management and further development of the website. Every day, the site offers discounts of 30% to 70% off the retail price.
In its official press release, Vente-exclusive.com states that this is a strategic partnership. However, the fact is that Vente-privee.com now holds a majority stake in the company. As a result of the acquisition, Vente-exclusive can now offer its members an even wider variety of brands and top deals. What’s more, this also supports the Belgian website’s international growth.
Expansion in Northern Europe
Stefan Tournoy and Léon Seynave, the founders of Vente-exclusive.com, had this to say: “It is an honor and a unique experience to collaborate with the pioneer in our field. Partnering with the European market leader is quite something. And it allows us to grow faster because we can add new product categories to our shop.”
Jacques-Antoin Granjon, CEO and founder of Vente-privee.com, says the acquisition fits perfectly with his company’s long-term vision. “We want to further expand our operations in Northern Europe, both organically and through external growth.” Vente-exclusive.com will continue to operate independently.
About Vente-exclusive.com
Vente-exclusive.com was founded in Belgium in 2006 and currently employs 160 people. The website offers daily deals and has 4 million members. Last year, the company generated €90 million in revenue. By the end of this year, they are aiming for €130 million.
About Vente-privee.com
This company was founded in 2001. They, too, offer their customers exclusive deals. Vente-privee.com operated in the U.S. last year, but due to insufficient profitability, they announced that they would refocus their efforts on Europe. Last year, their revenue was 1.7 billion euros.