On 14 May, FIT Czech Republic, together with APEK, organized an EU day in Prague to highlight the possible collaborations between Flanders and the Czech Republic on e-commerce. The aim was to present Belgium, and more specifically the Flemish region, as an attractive region for Czech entrepreneurs.
Sofie Geeroms – managing director BeCommerce
After a short introduction by the ambassador, Sofie Geeroms from BeCommerce gave more information about Belgium as an e-commerce region. She gave insights on consumer buying behavior as well as on our role and our potential as a region at the heart of Europe’s most important e-commerce countries.
Caroline Levrau – deputy director inward investment FIT
Then Caroline Lervrau outlined a good image of Flanders as location for further developing European activities. She also emphasized how FIT can be an accelerator in discovering this region and all its possibilities.
Anton Delbarre – chief economist Comeos
Anton Delbarre from Comeos was the last key note speaker before the break. Comeos represents Belgian trade and services and annually conducts a very extensive survey on the trends in this sector as well as on consumer behavior. A study that underscores the findings of Becommerce as well as providing additional insights into the deep-rooted behavior of consumers and how commerce deals with it.
Koen Vanderweyden – finance manager BME
After the well-deserved coffee break, it was our turn. “E-commerce as a strategy”, a stepping stone! With this one-liner we wanted to emphasize that e-commerce is so much more than a web shop. It is a strategic choice that can respond to the rapidly changing digitized environment in which we find ourselves.
Lorens Hertoghs – head of business line e-commerce Katoen Natie
The final speaker, Lorens Hertoghs from Katoen Natie, explained the importance of Belgium as a location in the further development of their activities, based on their own experience as a major logistics service provider. It is interesting to hear how location is a crucial decision factor for a customer in his search for a logistics service provider.
In short, an inspiring day, we truly learned a lot. Would you also like to be inspired about e-commerce?