Little Big Change is one of the youngest brands in the Ontex group that has been making hygiene products for both babies and adults for 40 years. They are present in 110 countries and have as many as 19 factories. The diapers of Little Big Change are produced with 100% green energy. Little Big Change is a no-nonsense brand that makes and delivers nappies to your home. They want to make it clear to parents that there is another way to do it.
The vision of Little Big Change
The baby and his or her comfort are always central. Without compromising performance, they put the use of natural materials first and avoid chemical materials. That’s why the material that touches the bottoms is made from 100% natural materials and no perfumes or lotions are added. They are also very comfortable for baby’s bottoms.
Of course the parents also play a major role in the story. Little Big Change wants to give parents the chance to enjoy their lives. “Changing diapers isn’t fun, but that doesn’t mean life has to be unpleasant.” The communication towards the customer radiates that lightness.
To make it as easy as possible for parents, they started a subscription formula. This means that they can choose to have a box delivered every 3, 4, 5 or 6 weeks. Flexibility is an absolute must for the company, which is why, for example, you can stop the subscription at any time or change the delivery date and address with one click. This way parents can spend more time on the things that really matter, such as spending time with their family and child.
Diapers that have something to say
The diapers of Little Big Change wouldn’t be the same, if they didn’t have any words on them. It’s what makes the diapers unique in their market. A fun way for parents to communicate with their child. Messages like “Oops” with a dirty diaper or “Rebel” are not a strange image on the company’s social media.
Transparency is key
A striking feature of Little Big Change is their transparency. “We’ve seen that there’s a real need across Europe for greater transparency towards consumers. It’s part of our responsibility to provide that to our customers.” They do this by providing a product that is as safe as possible, that is good for baby’s skin and where the environment also has a place.
Find out more about their further ambitions and the role of BME in the next article!
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